Appointing Distributors

As a part of the expansion policy of Pyratron Ltd, the board of the company has now focused on its expansion plans by appointing distributors in various cities in India spread across all the states and Union Teritories of India. The main aim for the organization is to mainlain and optumum lead time and also provide a better support solution to its existing customers.

The basic criteria of appointing the distributors and channel partner are as follows

Financial Strong: A potential distributor should be financially good enough depending upon the market trend as well as your product range. Finance is most important criteria because:

• Distributor needs to stock the required products in bulk which requires investment.
• Distributor need to invest in the infrastructure, products, and more.

Prior Experience: We consider the prior experience before granting distributorship as it helps the distributor in following ways:

• An experienced distributor takes less time in understanding the process
• Less time to build good link with retailers/institutions.

Infrastructure : Infrastructure required like manpower, vehicle, warehouse should be available of required quantity and quality.

Market Reputation and Good Contacts:  If the distributor has good market reputation in terms of relation with retailers, it will help in efficiency of his work.

Market Knowledge : Distributor’s knowledge of the prevailing market conditions, competitors’ products, retailers’ attitudes, etc. will help distributor in getting good hold on market. Distributor should also have interest in knowing day-to-day happenings of the market.

Latest Technology: Distributor should have knowledge of new technologies like Computing, SMS’s, internet. It can help in various aspects of the distribution process & in getting better efficiency in communication and simplifies business operations.

Attitude: Distributor should have a positive attitude and should possess basic managerial skills. He should be willing to experiment with new products and techniques & take risks.

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