LED TV Market Growth In India

India is one of the fastes growing economy in  the worl. As we witness the growth of income this has influenced the buying capacity of an individual, mainly luxury products. High end wide screen LED TV  is one such product that has witnessed substantial growth over the period FY’2011-FY’2014, declining price of LED TV also had a direct impact of this growth market. The market has registered a CAGR of 124.3% during FY’2011-FY’2014 .

The LED and OLED market is nticipated to attain a mamoth growth in near future, but this growth is less likely to be sustained owing to the emergence of new upgraded technology over LED and OLED in the market. It is projected that the market for LED televisions in India would growth at an anticipated CAGR of 40.6% by FY'2019. Additionally, the online LED and OLED market is expected to grow at a CAGR of 101.5% over the period FY'2014-FY'2019.

The growth in the LED TV market is also leveraged by growth in the E-Commerce market in India. Online portals offering nail biting prices has influenced the buyer to go the buy button and interest free EMI schemes offered by various credit card companies have been catalytic to this growth. Such online  distribution channel has been emerging gradually in the recent years owing to the busier lifestyles of the population and the benefit of comfort provided by these online sales portals. 

Pryatron also has plans in the coming quarter to launch an online B2B and B2C portals